What is On The Market?

Posted: 21/4/2016

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Maybe you have seen the ads on TV for "On The Market" the new portal for advertising property for sale in the UK.

OTM is agent owned and it came about because of the very high fees that Rightmove and Zoopla charge in Great Britain. Arguably it was necessary in GB, to challenge these high prices and offer a more competitive alternative. Thankfully in Northern Ireland, our two biggest portals, Property Pal and Property News don't charge excessive fees, so we, and many other agents believe that there is no need for OTM in the province.

The vast majority of homes for sale can be found on our two local sites, and really, we think that's nice and simple for house hunters. A third site to have to advertise on will only drive up costs for home sellers.

At Key One Property our ethos is firmly about keeping those costs down. That's why our marketing fee is from £99 and our sale fee is only £500 - fair and simple. Unfortunately, some agents have other ideas, and regrettably have signed up to OTM in a bid to create a third portal for Northern Ireland. Time will tell how OTM gets on in Northern Ireland...

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