Shelter's latest stunt on war against landlords

Posted: 27/5/2022

 Screenshot 2022-05-27 163555.png

Industry trade association Propertymark has slammed Shelter for its ‘childish war on the PRS’ following the lobbying group’s latest promotional video featuring a fake lettings agency.

The video, which portrays an annoying and patronising lettings agency talking to members of the public outside a fake agency called Only Choice Lettings, trying to persuade them to rent sub-standard and dangerous imaginary properties featuring rats, mould and dangerous appliances.But the publicity stunt, which is designed to illustrate Shelter’s campaign to raise the quality of property within the private rented sector, has been described by Propertymark’s CEO Nathan Emerson (pictured) as ‘appalling’.

He says Shelter’s war on the PRS is one of the main reasons why tenants are now faced with very little choice, which is nonsensical given it is the country’s second largest tenure and they want to end homelessness.

“Shelter also wish to enhance standards in the sector, but 83% of tenants state they are satisfied with their properties and recent ONS figures show that investment in repairs and maintenance to private accommodation has seen all-time highs over the past 18 months.

“This is in stark contrast to the social sector that has seen investment in repairs and maintenance at the lowest levels since records began over the last two years. “The private rented sector is regularly called upon to support the social housing sector, yet its value is being overlooked, undervalued and now ridiculed.

If Shelter truly wanted to ‘fix’ the ‘broken rented system’ they would engage with the sector to understand how to recognise good agents whilst removing the minority of bad ones. Letting agents want to see rogue agents that bring them into disrepute removed, Shelter want to see rogue agents removed. We have common goals to see a high standard sector, but that goal will not be realised in a childish war.”

Key One Property offer Nortern Ireland landlords VAT-free lettings and management services. 

Back to News

 Click here for a competitive quote for Landlords Insurance  property-ombudsman NI Tourism Certified Accommodation to Rent